I attend various mixers and functions were I get the opportunity to meet a lot of small business owners and entrepreneurs. As I mingle, I make a concerted effort to collect as many business cards as possible. Sure, I want to make a contact but I am also a bit of a business card junkie.
I love good design, creative uses of the latest printing techniques and most of all companies that understand and value the importance of a high quality business card.
Below are a few tips for small business owners to think about when deciding on a new business card.
Don’t be Overly Impressed with Your Title
I think one of the biggest mistakes small companies make is that they are overly impressed with their titles. I understand you rolled the dice and started your own company and want the recognition…I get it, but I see too many cards with multiple titles or over inflated titles. A company of five doesn’t need a CEO, President, VP of this, VP of that…..I think you get the point.
Quality over Quantity
The feel of your business card matters. I understand cost is a concern especially if you are doing large runs but I think it is a wise to spend the extra dollars for a quality card. Often giving someone your business card is the first impression they get of you and your company, make it count.
Please NO Gmail
Nothing against Google but a business owner who uses a gmail, yahoo or other free email service loses credibility. You spent money on a business license, office space, equipment, website and these days gas. You can afford the $2.50 a month for a proper email address. Go Daddy will be happy to help.
Design Always Matters
I understand that some might see this as a bit self-serving but I am a firm believer that design always matters. Your goal is be remembered and a well designed, easy to read card can do that. Should you need design assistance there are several good online services, local print shops and free lance designers all willing to help.
Meet with a Qualified Printer
Going online is easy and convenient but you truly never know what you are getting. Nothing worse than ordering 1000 cards just to get them and be disappointed. The paper is too thin, the color is off and the type is too small. I recommend sitting down with a local printer as they can give you all your options. From foil to spot gloss and matte paper to glossy paper, the options are limitless. You truly don’t know all the possibilities until you meet with a professional.
If I can leave you with anything it is this…Your business card is not just a 2″ x 3″ piece of paper, it’s a branding piece that represents you and your company.
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